Why open ideation?

The open ideation process provides multiple approaches and perspectives that are brought in by participants with different backgrounds, making the quality of ideas commonly generated very high and relevant. The process involved from ideation to forming the projects is transparent to all participants which also strengthens the discussions in the process and eventually obtains solutions that are best for the entire industry.
With the challenges being similar to all industry players, collaboratively coming up with de-facto standards for commodities is the most efficient way to solve them.